Market Briefs

January Market Brief – NWMAR Highlights

February 23, 2026

In January 2026, housing activity across Bartow and Gordon counties reflected a slower start to the year, with sales volume moderating in both markets compared to December and last year. Despite fewer closings, pricing remained resilient, as median home values increased year-over-year in both counties, signaling continued underlying demand. Inventory levels expanded to begin the year, with active listings and new listings rising across both markets, contributing to a gradual shift toward more balanced conditions. As supply grows and pricing holds firm, strategic positioning and informed guidance remain essential, creating steady opportunities for REALTORS® to help buyers and sellers navigate evolving market dynamics in early 2026.

  • Bartow County – January 2026:
    January activity in Bartow County reflected a slower start to the year, with 64 single-family homes sold, a 31.2% decrease compared to last January. Despite fewer sales, pricing remained firm. The median sales price rose to $348,000, a 6.9% increase year-over-year, while the average sales price held relatively steady. Inventory continued to expand, with 490 active listings, up 38.4% from a year ago, and 226 new listings, a 22.2% increase year-over-year. Months’ supply increased to 4.1, pointing to growing balance and more options for buyers entering 2026.
  • Gordon County – December 2025:
    Gordon County began the year with 27 single-family homes sold, a 10.0% decrease compared to last January. Even with softer sales activity, pricing strengthened. The median sales price increased to $318,000, up 9.3% year-over-year, while the average sales price rose 14.4%. Inventory levels remained elevated, with 193 active listings, a 17.0% increase from last year, and 75 new listings, up 4.2% year-over-year. Months’ supply edged up to 4.5, suggesting a market that continues to offer opportunities for both buyers and sellers.

Snapshot of January Key Metrics

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Bartow County • January 2026
Metric Value Y/Y % M/M %
Units Sold64-31.2%-50.8%
Median Sale Price$348,000+6.9%+4.0%
Average Sale Price$353,000-1.1%-5.2%
Active Listings490+38.4%+7.5%
Month’s Supply4.1+31.8%+9.6%
New Listings226+22.2%+71.2%

Snapshot of January Key Metrics

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Gordon County • January 2026
Metric Value Y/Y % M/M %
Units Sold27-10.0%-44.9%
Median Sale Price$318,000+9.3%+19.1%
Average Sale Price$370,000+14.4%+26.9%
Active Listings193+17.0%+6.0%
Month’s Supply4.5+12.9%+6.7%
New Listings75+4.2%+33.9%
About the PBOR Market Brief

The Paulding Board of REALTORS® (PBOR)  Market Brief is compiled by First Multiple Listing Service (FMLS). For more information on details of this month's report, please contact the Board at 770.866.1397.

*Each month, the numbers reported for the previous month are updated to reflect additional recordings.

About the Paulding Board of REALTORS®

The Paulding Board of REALTORS® (PBOR) has been an instrumental factor in the growth of real estate in Paulding County, Georgia for more than a decade. PBOR serves as a central source of information for its members, with mainly focusing on real estate education, the promotion of professionalism in the industry and representing REALTORS® members with legislative initiatives to create positive change for the real estate community.

About First Multiple Listing Service

First Multiple Listing Service (FMLS) is the premier data services provider for real estate professionals in Georgia. FMLS was founded in 1957 by a group of Brokers who wanted to share their listings and connect buyers and sellers.  Today FMLS is the largest MLS in Georgia & the 4th largest MLS in the United States, serving nearly 54,000 real estate Agents & Brokers.  For additional information or to start a discussion about how to partner with FMLS please contact join@fmls.com.

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