ABOUT EVENT

Opening a real estate office has many moving parts more than is possible to cover in a one-day course. This course provides a foundational blueprint of all the elements involved in opening, managing, and growing a real estate company.

• Describe the key factors to consider when opening a real estate office.
• Perform a SWOT exercise to identify strengths, weaknesses, opportunities, and threats in yourself and local marketplaces.
• Understand the various economic aspects and analysis of opening a real estate office.
• Compare the differences between going independent or opening a franchise.
• Identify the legal structure of real estate brokerages.
• List the resources and references for following the guidelines established for real estate brokerages in your state.
• Identify and learn how to set measurable goals and develop a mission and vision statement.
• Explore and understand the various types and styles of real estate brokerages operating in today's environment.
• Understand best practices for recruiting new and experienced agents and how to onboard.
• Understand the importance and risk management benefits of policies and procedures and have an Office Policy Manual.
• Learn the key components of developing and building lead generation, SEO, and social media presence.
• Develop a communication strategy for your office and team.
• Identify characteristics of successful managers and leaders.
• Understand key financial terms, financial reports, and how to conduct a breakeven analysis.
• Explore compensation planning options for sales associates and staff.
• Discuss other business components that keep brokers up at night.

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