Business Planning

Continuing Education Event

CRB Designation Elective: Starting a Real Estate Company

Thursday, August 25 | Rich Hart Studios

9:00 AM - 5:00 PM


Opening a real estate office has many moving parts more than is possible to cover in a one-day course. This course provides a foundational blueprint of all the elements involved in opening, managing, and growing a real estate company.


  • Describe the key factors to consider when opening a real estate office.
  • Perform a SWOT exercise to identify strengths, weaknesses, opportunities, and threats in yourself and local marketplaces.
  • Understand the various economic aspects and analysis of opening a real estate office.
  • Compare the differences between going independent or opening a franchise.
  • Identify the legal structure of real estate brokerages.
  • List the resources and references for following the guidelines established for real estate brokerages in your state.
  • Identify and learn how to set measurable goals and develop a mission and vision statement.
  • Explore and understand the various types and styles of real estate brokerages operating in today's environment.
  • Understand best practices for recruiting new and experienced agents and how to onboard.
  • Understand the importance and risk management benefits of policies and procedures and have an Office Policy Manual.
  • Learn the key components of developing and building lead generation, SEO, and social media presence.
  • Develop a communication strategy for your office and team.
  • Identify characteristics of successful managers and leaders.
  • Understand key financial terms, financial reports, and how to conduct a breakeven analysis.
  • Explore compensation planning options for sales associates and staff.
  • Discuss other business components that keep brokers up at night.

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All students must register through this link.


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08/19 - 8/24

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Day of Course (8/25)

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Picture of Rich Hart

Rich Hart

Rich is a prominent speaker, business dynamics coach, international real estate broker and finance/wealth consultant. He specializes in entrepreneurial and corporate business structuring as a F.O.C.U.S.& (First Opportunity to Create Unlimited Success) strategy developer. Prior to his speaking career, he spent over 35 years as a business executive and entrepreneur in corporate America developing and integrating operating practices for national and international corporations.

His organizational expertise as a business restructuring specialist has prominently influenced many in the fields of manufacturing, distribution, sales, customer service, marketing, finance and technology. He is most recognized as a business educator and F.O.C.U.S. consultant for numerous profit and non-profit entities across the country. Rich is an accomplished instructor for the National Association of REALTORS®, REBAC (Real Estate Buyers Accredited Council) and REBI (Real Estate Business Institute). As a Health of Wealth finance consultant, he provides numerous avenues of restoring wealth initiatives to the growing generations.


8:30 AM - 9:00 AM


9:00 AM - 5:00 PM



Rich Hart Studios

2030 Powers Ferry Rd SE Suite # 270 (BLD. 200, Atlanta, GA 30339, USA

(404) 400-4278


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